![]() Some marketers hesitate to use an animated GIF in email because emails were solely text-based for so long. How does email animation help marketing campaigns? To help your team understand how to use animated GIFs in emails, let’s explore the benefits of using animation for emails, where to find great GIFs, and tips to boost your chances of success. GIFs have become so widely used that some of the most popular GIFs have amassed more than 700 million views, proving that audiences love these short graphics. This post will use the HTML code for email.Some brand messages are best shown, not told.Īudiences are tired of scrolling through walls of text and reading paragraphs-long emails-you need visuals to capture their attention, build an immediate connection, and make your words stronger.įor many marketing teams, GIFs have become a core way to engage audiences by drawing on brand-appropriate references and visuals. To insert a Gif, use the image tag detailed in method-1 and method-2. ![]() Step 1: Write the HTML code for your email in a text editor like Notepad++, sublime text, VsCode, etc. Unfortunately, the editing features provided by the Gmail app are limited, and people resolve to use HTML to craft their emails.įollow the steps below and learn how to insert a GIF in an HTML email. If you are doing online marketing, developing a good-looking and attractive email that can entice your potential customers is highly recommended. Source: GIPHY Method 3: Insert a GIF into an HTML emailĭid you know that you can insert HTML in your Emails? For some people, that is a regular thing, while it might be new to others. When you load this HTML page on your browser, you will notice that GIF will have a fixed size of 200px (height and width) as dictated in the image tag. In the code above, you can see that the GIF is set to a fixed size of height=”200px” and width=”200px”. Method 1: Insert a GIF Using the Image Tag Without Additional Parameters Note: If you are using HTML to insert GIFs in your marketing emails, only the first frame of the GIF is visible in Outlook (2007-2016) email clients.Īlthough most users might have updated their systems, there can’t lack that one person who still uses an older version. Some platforms you can use to create GIFs easily include Giphy, Adobe Photoshop, free animation software, and other image editors.Īlways optimize your GIFs because a large file size will take time to load on the user end. However, most of these GIFs might not meet your standards, and you will need to create one by yourself. There are many online platforms where you can get free GIFs to use on your projects. However, instead of providing a path or link to the image in the source, you will need to add the path or link to your GIF. ![]() To insert a GIF into HTML, you will use the standard image tag used to insert images. This post will give you a comprehensive guide to inserting GIFs into HTML. You probably might not believe it if you learned from this post that GIFs were created more than 30 years ago, with CompuServe being the first company to use a GIF in 1987.Īlthough it has taken a while for GIFs to find their footing, their success in social and professional settings is no denying. The use of GIFs in websites and email marketing has skyrocketed in the past seven or so years.
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